Privacy Policy

1. Introduction

Bellhop Technologies Inc. (“Obi,” “we” or “us”) is the owner and operator of Obi. Obi takes data privacy very seriously. When you use Obi, you trust us with your personal data. We’re committed to keeping that trust. That starts with helping you understand our privacy practices.

This Privacy Policy, which is effective as the date stated above, describes Obi’s privacy practices for our website located at and any related Obi social media channel, website, application, feature, widget or other online service that is owned or controlled by Obi (and their mobile counterparts) that posts a link to and indicates that this Privacy Policy applies (collectively, including our rideshare application (the “Obi App”), our “Channels”) and by Obi offline, but expressly excluding any Obi Channels or other services that state that they are offered under a different privacy policy.

For California residents, please find additional disclosures regarding this Privacy Policy in Section 10.

Your use of the Channels is also subject to our Terms of Use

2. Personal Data We Collect

Some of the data we collect is “personal data” which we consider to be data that is linked to a specific, identifiable individual (such as your full name and email address). We will treat other data, such as IP addresses, device information and cookie identifiers, as “personal data” where required by applicable law. Note that we may de-identify (anonymize) or pseudonymize your personal data so as to make it non-personal, either by combining it with data about other individuals and/or by hashing the data or otherwise removing characteristics that make the data personally identifiable to you. We will treat de-identified or pseudonymized data as non-personal to the fullest extent allowed by applicable law. We maintain and use de-identified data without attempting to re-identify it, except where permitted by applicable law, such as to determine whether our de-identification processes satisfy legal requirements. If we combine non-personal data with personal data, then we will treat the combined data as personal data under this Privacy Policy.

We routinely share data about the use of the Channels, including the Obi App and ride information generated thereby, in aggregated or de-identified form that can’t reasonably be used to identify you and hence is not personal data. We may receive consideration in respect of sharing such aggregated or de-identified data. Some personal data is defined as “sensitive” personal data or a “special category” of personal data under various data privacy and protection laws (generally data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, genetic data and biometric data for the purpose of uniquely identifying an individual). We do not intentionally collect any sensitive personal data about you, other than, in the operation of the Obi App and subject to any permissions required under applicable law, precise geolocation data which is considered sensitive personal data under the laws of certain jurisdictions.

When you use our Channels, including when you register for or order on the Obi App, we collect the data you provide, usage data, and data about your device and data from other sources, including the following categories of personal data (as we have done for the preceding 12 months):

  • Personal identifiers, such as your name, address, email address or address
  • Financial information, such as credit card information, bank routing numbers any other payment information you provide us.
  • Commercial information, such as ride information and feedback
  • Internet or other electronic network activity information, such as your IP address, type of browser, version of operating system, carrier and/or manufacturer, device identifiers, and mobile advertising identifiers
  • Geolocation data

Following are the types of personal data we collect about you.

2.1 Personal Data We Collect Directly From You

Account Registration/Ordering. When you create an account or place an order with Obi, we collect the information you provide us, such as your name, email address, address, phone number, credit card information and ride information such as pick up location, route and destination. You may choose to share additional info with us for your profile and set up other preferences.

Ratings and Feedback. When you rate and provide feedback about our service or the services of the rideshare services we compare we collect all of the information you provide in your feedback.

Communications. When you contact us or we contact you, we collect any information that you provide, including the contents of the messages or attachments you send us. If you provide us with any personal data relating to other persons, you represent that you have the authority to do so, and where required, have obtained the necessary consent, and acknowledge that it may be processed in accordance with this Privacy Policy. If you believe that your personal data has been provided to us improperly or want to exercise your rights relating to your personal data, please contact us as provided in Section 14 below.

2.2 Data We Collect Automatically: Device ID/Interaction Information

Obi and our third-party business partners, including service providers, analytics providers, advertisers, communication services providers, and third-party content providers, may automatically or passively receive and record certain data about your use of the Obi App or our other Channels whenever you visit or interact with the Obi App or our other Channels (“Device ID/Information”) This information allows us to provide our services, helps us create a better experience for our users and provide you with targeted advertising. Please see the “Third Party Advertising and Analytics/Privacy Controls” disclosure in Section 9 below for more information about how to control the use of your personal data for the purposes of advertising. Device ID/Information may include, but is not limited to:

  • Your IP address, mobile device identifier and other unique identifier
  • Device information, including device model and identifiers, operating system version, device date and time, mobile network information, identity of carrier and manufacturer, radio type (such as 4G), preferences and settings (such as preferred language), application installations, advertising identifiers, and push notification tokens
  • Approximate location of your device, which may be collected or inferred through other data we collect, such as IP address
  • Precise location of your device when you open and use the Obi App, including while it is running in the background from the time you request a ride until it ends
  • How you use and interact with the Obi App or our other Channels, including your search terms, pages you visit, content you view, and your preferences

Device ID/Interaction Information may be collected through the use of the following technologies.

Cookies and Local Storage

“Cookies” and local storage are pieces of information (data files) transferred to an individual’s browser on their device when the device is used to visit the Obi App or our other Channels. These technologies can store a unique identifier for a device to allow a certain Internet site to recognize the device whenever the device is used to visit the site. These technologies may be used for many purposes by us and our third-party service providers, such as automatically collecting Device ID/Interaction Information, enabling features, remembering your preferences, and providing you with targeted advertising elsewhere online. If you do not want to accept cookies, you can block them by adjusting the settings on your Internet browser. You can find more information about cookies and how they work at

Certain Browsers or Browser Add-Ons

Certain browsers or browser add-ons may provide additional local data storage mechanisms that are used in a manner similar to cookies, and some of the content included on the Obi App or our other Channels may make use of this local storage.

Web Beacons

Small graphic images or other web programming code called web beacons (also known as “pixel tags,” “1×1 GIFs,” or “clear GIFs”) may be included in our web pages and email messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or email can act as a web beacon. Web beacons or similar technologies may be used for several purposes, including, without limitation, to count visitors to a site, to monitor how users navigate the Obi App or our other Channels, to count how many emails that were sent were opened or to count how many particular links were actually viewed.

Embedded Scripts

An embedded script is programming code that is designed to collect data about your interactions with the Channels, including the Obi App, such as the links you click on. The code is temporarily downloaded onto your device from our server or a third-party service provider, is active only when you are connected to the Channels and is deactivated or deleted thereafter.

Data Collection from Mobile Devices

We use embedded scripts and similar tools to collect data from mobile devices such as the hardware model, operating system and version, identification numbers assigned to your mobile device, such as the ID for Advertising (IDFA) on Apple devices, and the Advertising ID on Android devices, mobile network information, location data and website usage behavior. In addition, we may use a variety of other technologies that collect similar device and device interaction information for security, fraud detection, and maintenance purposes.

Session Replay Technology

Obi may record through session replay technology your interactions with the Channels, such as what pages you visit, how long you visit those pages, and any links you click or information you provide. We use this data for our internal business purposes, such as for website analytics, to improve the Channels, Platform and other products and services, and to address functionality issues. We may also use a variety of other technologies that collect similar data for security, fraud detection, site functionality and operational purposes.

2.3 Data We Collect From other Sources

We collect data from publicly available sources and/or third parties, including from parties from whom we collect or purchase personal data, or social media features on our Channels. We may combine this information with personal data you have provided directly.

3. Purposes for Which We Process Personal Data

We use your personal data to:

  • Provide the Obi Channels
  • Maintain the security and safety of the Obi Channels and their users
  • Build and maintain the Obi community
  • Provide customer support
  • Improve the Obi Channels
  • Respond to legal proceedings and obligations

Providing the Obi Channels. We use your personal data to provide an intuitive, useful, efficient, and worthwhile experience on our Channels. To do this, we use your personal data to:

  • Verify your identity and maintain your account, settings, and preferences
  • Connect you to your rides
  • Calculate prices and process payments
  • Communicate with you, including about your rides and experience
  • Collect feedback regarding your experience
  • Facilitate additional services and programs with third parties
  • Operate contests, sweepstakes, and other promotions

Maintaining the Security and Safety of the Obi Channels and their Users. Providing you a secure and safe experience drives our Channels, both on the road and on our apps.

To do this, we use your personal data to:

  • Authenticate users
  • Investigate and resolve incidents
  • Find and prevent fraud
  • Block and remove unsafe or fraudulent users from our Channels

Building and Maintaining the Obi Community.

Obi works to be a positive part of the community. We use your personal data to:

  • Communicate with you about events, promotions, elections, and campaigns
  • Personalize and provide content, experiences, communications, and advertising to promote and grow the Obi Channels

Providing Customer Support.

We work hard to provide the best experience possible, including supporting you when you need it. To do this, we use your personal data to:

  • Investigate and assist you in resolving questions or issues you have regarding the Obi Channels
  • Provide you support or respond to you

Improving the Obi Channels. We are always working to improve your experience and provide you with new and helpful features. To do this, we use your personal data to:

  • Perform research, testing, and analysis
  • Develop new products, features, partnerships, and services
  • Prevent, find, and resolve software or hardware bugs and issues
  • Monitor and improve our operations and processes, including security practices, algorithms, and other modeling

Responding to Legal Proceedings and Requirements.

Sometimes the law, government entities, or other regulatory bodies impose demands and obligations on us with respect to the services we seek to provide. In such a circumstance, we may use your personal data to respond to those demands or obligations. We do not use personal data for purposes of automated decision-making without human intervention, including profiling, in a way that produces legal effects concerning you or otherwise significantly affects you.

4. Legal Bases for Our Processing of Personal Data

Certain data privacy and protection laws require us to have a legal basis for the processing of personal data. Where so required, our legal bases include:

Legitimate Interests. In many cases, we process personal data on the basis that it furthers our legitimate interests in commercial activities, such as described in “PURPOSES FOR WHICH WE PROCESS PERSONAL DATA” above, in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals.

Legal Compliance. We process personal data in certain ways to comply with our legal obligations.

To Honor Our Contractual Commitments to You. Our processing of personal data may be required to meet our contractual obligations, if any, to you, or to take steps at your request in anticipation of entering into a contract with you.

Your Consent. Where we collect personal data and have obtained your consent, we may process your personal data within the scope of that consent, which may subsequently be withdrawn at any time by contacting us (using the contact instructions below) without affecting the lawfulness of processing based on consent before its withdrawal.

5. How We Share Your Personal Data

We do not sell your personal data.

To operate our business and Channels, including the Obi App, we may need to share your personal data, such as with other users, third parties, and service providers. This section explains when and why we share your information.

Obi may share the following categories of your personal data for a business purpose (as we have done for the preceding 12 months):

  • Personal identifiers, such as your name, address, email address or address
  • Financial information, such as credit card information, bank routing numbers any other payment information you provide to us for payment
  • Commercial information, such as ride information and feedback
  • Internet or other electronic network activity information, such as your IP address, type of browser, version of operating system, carrier and/or manufacturer, device identifiers, and mobile advertising identifiers
  • Geolocation data, including precise geolocation data for use of the Obi App

We share those categories of personal data with the following third parties for the described business purposes:

Service Providers

With service providers for the purposes of:

  • Maintaining and servicing your Obi account
  • Providing you customer service
  • Processing rider transactions
  • Verifying the identity of users
  • Detecting and preventing fraud
  • Providing marketing and advertising services to Obi
  • Providing financing
  • Providing requested emergency services
  • Providing analytics services to Obi
  • Undertaking internal research to develop the Obi Channels.

Obi Affiliates

With affiliates within the Obi corporate group including companies that we may acquire in the future, for purposes such as fulfilling a request you have submitted via our Channels or for customer support, marketing, technical operations, event registration and account management purposes.

Contest and Promotion Sponsors

With sponsors of contests or promotions for which you register for purposes of fulfilling the contest or promotion, subject to your consent if legally required.

Third party Networks and Channels

With third-party social media networks, advertising networks and websites, for the purposes of marketing and advertising on third-party platforms and websites.

Professional Advisers

In individual instances, we may share your personal data with professional advisers acting as service providers, processors, or joint controllers – including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance and accounting services, and to the extent we are legally obliged to share or have a legitimate interest in sharing your personal data.

Third Parties Involved in a Corporate Transaction

If we are involved in a merger, reorganization, dissolution or other fundamental corporate change, or sell a website or business unit, or if all or a portion of our business, assets or stock are acquired by a third party, we may share your personal data with, and transfer it to, any such third party or parties, including sharing during the diligence process. We will notify you of any such transfer of personal data to an unaffiliated third party if and as required by applicable law.

Public Authorities

With public authorities in response to a legal obligation, or if we have determined that sharing your personal data is reasonably necessary or appropriate to:

  • Comply with any applicable federal, state, or local law or regulation, civil, criminal or regulatory inquiry, investigation or legal process, or enforceable governmental request
  • Respond to legal process (such as a search warrant, subpoena, summons, or court order)
  • Enforce our Terms of Use
  • Cooperate with law enforcement agencies concerning conduct or activity that we reasonably and in good faith believe may violate federal, state, or local law
  • Exercise or defend legal claims, protect against harm to our rights, property, interests, or safety or the rights, property, interests, or safety of you, third-parties, or the public as required or permitted by law

Other Parties Upon Your Direction

With your permission or upon your direction, we may disclose your personal data to interact with a third party or for other purposes, such as when you use the Obi App for ride services.

Where required under applicable data privacy and protection laws we require all third parties to whom we transfer your data (excepting for clarity third parties you direct us to share data with, and public authorities whose privacy practices are governed solely by their policies and applicable law) to respect the privacy and security

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